Event Design•Mobile Bar Experiences•Brand Activations•Weddings•Social Events•Floral Production•Detroit Based•Available Worldwide•Event Design•Mobile Bar Experiences•Brand Activations•Weddings•Social Events•Floral Production•Detroit Based•Available Worldwide•
Who We Are
The Agency Behind the Moment.
Lawson Agency is Detroit and the world's newest boutique luxury event agency, and we built it differently on purpose. We have carefully curated an in-house team of some of the most talented creatives in the industry, so that when you come to us, you need to look absolutely nowhere else. Photographers. Beauty artists. Content creators. Planners. Day-of coordinators. All under one roof, all in communication, all working together with one goal in mind, to make your event an experience that people talk about long after the night is over.
This is not just event planning. This is a full creative production. And we do not stop until every detail is exactly right.
The Founder
Why I Built Lawson Agency.
It started in restaurants and catering, working as a server. I learned industry standards, how events flow, how rooms breathe.
I could not name what was pulling me yet, but the hunger was there. So I went after it. I studied under the best in the industry, learning how one detail in the right place can make a guest stop mid-step and feel something they did not expect to feel. I poured everything into this craft. This industry never stops growing, and neither do I.
When I was ready, I did not rush. I went looking for the right people, the ones who match my obsession, who lose sleep over the details the way I do. Over the years I found them, and together we built something I am still proud to wake up to every day.
Lawson Agency is boldness. It is precision. It is exactly what I always knew it could be. And we are just getting started.
Thank you for being here. Thank you for trusting us with your moments.
Lawson Agency is Detroit and the world's newest boutique luxury event agency. We are not a vendor directory. We are not a referral service. We are a full in-house creative team, built with intention, curated with care, and driven by one standard: excellence at every single level.
When you book Lawson Agency, you get access to our entire ecosystem. Photographers. Videographers. Beauty artists. Content creators. Florists. Planners. Day-of coordinators. All under one roof, all in constant communication, all working toward making your event something people remember for a lifetime.
What We Stand For
Our Standard Does Not Move.
Precision
Every detail is intentional. Every decision is deliberate. We do not leave anything to chance because your event deserves better than chance.
Intimacy
We take on a select number of events so that every client receives our full attention. You are never just a booking. You are a vision we are committed to.
Excellence
We have spent years studying, building, and refining what we do. The result is a team that shows up fully prepared, fully present, and fully invested in your success.
The Founder
Why I Built Lawson Agency.
It started in restaurants and catering, working as a server. I learned industry standards, how events flow, how rooms breathe.
I could not name what was pulling me yet, but the hunger was there. So I went after it. I studied under the best, learning how one detail in the right place can make a guest stop mid-step and feel something they did not expect. I poured everything into this craft. This industry never stops growing, and neither do I.
When I was ready, I did not rush. I went looking for the right people, the ones who match my obsession, who lose sleep over the details. Over the years I found them, and together we built something I am still proud to wake up to every day.
Lawson Agency is boldness. It is precision. It is exactly what I always knew it could be. And we are just getting started.
Thank you for being here. Thank you for trusting us with your moments.
Dwayne Lawson
The Team
Every Expert. In-House.
No outsourcing. No referrals to people we do not know personally. Every person on our team was hand-selected and held to the same standard we hold ourselves.
Floral Design
We do not just build florals. We build feelings. Every arrangement made with genuine love and obsessive attention to detail.
Photography and Film
We do not just document your event. We produce it. Cinematic highlights and viral content designed to live forever.
Beauty Team
Top makeup artists and hair stylists, in-house. Curated for your look, your style, and your most important moment.
Planning and Coordination
From consultation to the final moment of the night, we manage every timeline, every vendor, and every detail.
Content Creation
Viral-worthy content, reels, and social moments produced specifically to capture your event at its very best.
Vendor Network
Years of exclusive partnerships with Detroit's top caterers, lighting designers, venues, and rental vendors. All at your disposal.
What We Offer
A Suite of Services
Our Offerings
Everything You Need. Nothing You Don't.
From intimate gatherings to grand productions, we offer a full range of services designed to meet you exactly where your vision begins.
Weddings
Full wedding design and production. From florals and candles to full day-of coordination, photography, beauty, and branded elements. One team. Every detail handled.
Mobile Bar Experiences
Fully styled, fully custom bar activations. Matcha. Champagne and caviar. Coffee. Seafood. The bar is yours. We design it, style it, and make it the most photographed moment of the night.
Brand Activations
Product launches, brand moments, and corporate experiences designed to stop people in their tracks. We bring the same level of care and production value to every brand we work with.
Social Events
Birthdays, anniversaries, milestone celebrations. Every occasion deserves to feel like a production. We design social events with the same intention and detail we bring to everything else.
Content Creation
Our in-house production team creates viral content, reels, and social media moments specifically designed to capture your event at its best and share it with the world.
Hold to pause
The Process
How We Work With You
01
The Consultation
We begin with a real conversation about you. Your story, your vision, your non-negotiables. No pressure, no pitch. We listen first, then we build everything around what we hear.
02
Design and Concept
We build your creative direction together. Colors, mood boards, florals, and a full vision that is entirely yours before a single decision is locked in.
03
Previews and Approvals
Before anything is finalized, you experience it. Style shoots, trials, and previews so you can see and approve every detail in advance. No surprises.
04
Your Event, Executed
You show up. We handle everything else. On-site from first setup to last moment, making sure every detail is exactly as we designed it together.
From the moment you walk into your ceremony space and see it all come together for the first time. When you turn the corner into your reception and the room takes your breath away. Those are the moments we live for, and those are the moments we design every single detail around. We have built an in-house team and an industry network that covers every aspect of your wedding. We are the one call that connects it all, so you can simply be present for every second of your day.
We offer style shoots, beauty trials, floral previews, and taste testings so you know exactly what your day will look and feel like before it arrives.
Our In-House Team
Less Stress. More of Everything.
When your beauty team, photographer, and florist all work under one roof, everything communicates. One team. One vision. One seamless day.
Floral and Candle Design
Every arrangement is made with genuine love. We do not just build florals. We build feelings. Deeply honored to do it for your day.
Style shoot previews available so you approve everything in advance.
In-House Beauty Team
No searching, no vetting strangers. Our beauty specialists are part of our team. They know our standards and they show up for you the way we do.
Beauty trials strongly recommended before your wedding day.
Photography, Film and Content
We do not just document your day. We produce it. Cinematic highlights and viral-worthy content designed to live far beyond your wedding night.
Included in the Agency Experience package.
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How Booking Works
Your Path to Your Perfect Day
01
The Consultation
We begin with a real conversation about you. Your story, your heritage, your vision. No pressure. We listen first, then we build everything around what we hear.
02
Concept and Design Direction
We build your design concept together. Colors that match your story and culture, mood boards, floral direction, and a creative vision that is entirely yours.
03
Previews and Approvals
Before anything is finalized, you experience it. Floral style shoots, beauty trials, taste testings, and table previews. What you experience in the preview is exactly what your wedding day will look like.
04
Your Day, Perfectly Executed
You wake up, you get ready, you be present. We are on-site from first setup to the very last moment. Every vendor coordinated, every detail in place. You just show up and feel everything we designed together.
Investment
Wedding Packages
Three tiers. Every one designed with the same love and attention. The difference is how far you want us to go.
Florals and Candles
Design and Installation
Custom bridal bouquet
Ceremony floral design
Candle and votive styling
Multiple spaces throughout venue
Full setup and breakdown
Floral style shoot preview
Design, product, and installation only. Delivery within 35 miles included.
Starting at $4,500
Florals, Candles and Planning
Design and Full Coordination
Everything in Package One
Full day-of coordination
Vendor sourcing and communication
Exclusive vendor network access
Custom signage and printed details
Tabletop and linen curation
Timeline creation and management
Your own photographer and beauty team. We manage all vendor communication on your behalf.
Starting at $7,500
Full Experience
The Agency Experience
Your Entire Day. Our Entire Team.
Everything in Package Two
In-house photographer and videographer
Content creation and viral moments
In-house beauty team (bride only)
Complimentary beauty trial
Complimentary bouquet preview
Branded elements and invitations
Catering partners and venue search
Covers the full Lawson team. Venue, catering, and hard rentals are separate and paid directly by client.
Starting at $18,000
Most full Lawson Agency weddings range from $30,000 to $60,000 total when all vendor costs are included. We help you build a budget that works for your vision and make every dollar feel intentional.
All packages require a consultation. Pricing varies by guest count, venue, and scope. Travel beyond 35 miles is an additional fee. Beauty services expanding soon.
